After a dozen years in social media marketing, building a best-in-class practice for Saks Fifth Avenue, and producing content with Chanel and designer fashion at LVMH and Kering, Gina launched her consultancy to build modern brands and create content strategies that attract and grow customers into communities. 

A pioneer of the social media landscape, Gina positioned herself at industry leaders, VaynerMedia and Edelman Digital, to work alongside digital first-movers at Fortune 50+ companies PepsiCo, Disney, and GE during the transition to pay-to-play. 

With career roots in PR and journalism, Gina understands the power of paced storytelling and is skilled at synthesizing brand positioning into compelling narratives. She personally pitched and produced custom content with Virgil Abloh for Off-White, Laura Kim and Fernando Garcia for Oscar de la Renta, Phillip Lim, Brandon Maxwell, Stella McCartney, Victoria Beckham, and Donatella Versace, among several others.